LEADWAY PENSURE PFA

Let me show you

the Leadway

How do you get young Nigerians interested in something as unattractive and not instantly gratifying as a pension plan? A group that doesn't want to be sold because, "who you epp?"

We decided to get the target audience interested by helping them to kickstart their careers. Using user-generated content and influencer marketing, we executed a digital campaign that reaffirmed Leadway Pensure's promise to "help you get more out of life". 

Social Media

Media Features

Digital Ads & Banners