8th March 2019No Comments

Balotelli’s Goal Celebration: Class Is In Session

The more unplanned it seems, the better planning and execution done. Take the case of Michael Johnson’s gold running shoes by Nike in 1992. The attention the shoes got was worth millions in advert cost and all it took was a a man confident in his preparedness to win the race, a brand taking a gamble on that confidence and a product that drew attention to the brand. 

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2nd December 2017No Comments

Why Data Should Be On Your Priority List

With the explosion of smart products in the market in the past ten years, the question is no longer what you need. Rather it’s a question of what you want, how you want it and when. Computers, computers everywhere but not enough sense to create utility. Thankfully now we have accounts like Internet of Shit to help us sieve through the load of bullshit that’s spun and thrown to us as “the next smart product” to have.

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