Nobody tells you about the long, tedious hours you’ll use researching. Never, NEVER have I thought that much research will be needed to produce five or six innocent looking words. Which is why when I tell someone I do copy-writing and the person goes, “oh, you mean you’re one of those guys that just write those few words on the ads?” I get headache in my eyes and feel an onset of apoplexy.
15th December 2017 — Comments are off for this post.
Copywriting Heaven Is A Lie
5th December 2017 — Comments are off for this post.
#onewildwoman; Helen Landsdowne Resor
I imagine she must have been regarded (at first) at work with as much affection as you have for a stack of bills. But looking at her profile today, she did a hell of a great job getting her self out there. So great in fact that AdAge has her as #14 on the list of 100 advertising people of the 20th century.
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