When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.

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