The more unplanned it seems, the better planning and execution done. Take the case of Michael Johnson’s gold running shoes by Nike in 1992. The attention the shoes got was worth millions in advert cost and all it took was a a man confident in his preparedness to win the race, a brand taking a gamble on that confidence and a product that drew attention to the brand.
8th March 2019 — Comments are off for this post.
Balotelli’s Goal Celebration: Class Is In Session
2nd November 2018 — Comments are off for this post.
The Molue school of thought
If you look, these short phrases are all over the transport systems in Lagos and even on some interstate buses. On the surface, it is instruction, admonishment and praise for God, others and oneself. However we see them or choose to disregard them, they are introspective.
7th September 2018 — Comments are off for this post.
Counting The Cost of Nike’s Bended Knee
Now, considering the amount of time and resources that Nike has invested into building a gilt-edged brand over the course of its existence and the high perch it commands on the roll call of admirable American brands, did it really count the cost of taking a knee? Or is this road less taken, an all too familiar route where they need no introduction?
11th August 2018 — Comments are off for this post.
Trek ’97:The walk for a man who had death in his pouch.
Close to two million people trekked 28 kilometres in 7.2 hours from Tafawa Balewa Square, Lagos Island to Fela’s home at Gbemisola Street, Ikeja, that’s like driving at 4km/hr on a Lagos road.
Fela Anikulapo Kuti, Abami Eda, Omo Eleniyan, was the voice of the tired and trampled, a clenched fist and a voice raised in defiance.
Published by admin in Uncategorised
25th July 2018 — Comments are off for this post.
The Moonwalker
I reveled in the drama caused by Sterling Bank’s shady jab at other financial institutions. They shot for the moon and promptly issued an apology after landing. I and many other onlookers didn’t expect this as an aftermath to the trending post.
23rd July 2018 — Comments are off for this post.
Of Rockets, Bombs and Shade.
I was having a very mundane Saturday morning. It was calm and lazy because of the early morning showers when all of a sudden, notifications from social media started going off. I opened the first one and immediately ran off to get some popcorn because I knew from the first look that this was going to be good.
13th June 2018 — Comments are off for this post.
#OneWildWoman: Caroline Robinson Jones
You see, that time when all about advertising was headed in a direction just like a herd of sheep, Caroline was the lone wolf that took a different path veering into minority advertising and as result helped diversify the industry. We are talking about centuries ago, in advertising years, when women were still seen as back-end players.
Published by admin in Onewild Series
8th June 2018 — Comments are off for this post.
Want World Cup Jerseys? We’ve got you covered.
We found a way for everyone to own a piece of the 2018 World Cup jerseys, not just the #naija jersey but all 5 of the African countries participating at the 2018 FIFA World Cup. The jerseys are available for download and can be worn as social media covers, mobile and desktop wallpapers.
Published by admin in Creative Direction
6th June 2018 — Comments are off for this post.
In Time, Drones Have Come to Stay.
While we have been carried away by sci-fi, especially films, drones have been creeping up on us. They are no longer the future, they are now. To put that comment in perspective, last year at the GTBank Fashion Weekend , I saw drones flying all about the venue, creeping up behind people like little monsters.
14th May 2018 — Comments are off for this post.
A Shallow Thought on “This is America”.
Everyone is looking for the deepness in This is America and it’s like a gold hunt, down to the drag-in-the-mud parts. But maybe I’m not woke enough, maybe I got stuck at the shallow end of all the deepness that abounds now, because all the questions I’ve got about the video are way out of the range of the symbolism and deep meanings that seems to be the majority concern.
Published by admin in Uncategorised
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