12th June 2020Comments are off for this post.

#OneWildSeries: One Wild Tea

No one knows till this day what type of tea it was and it seems nobody cares about this bit, the fact that tea became the portal through which he slid to the land of the non-living is enough. What led to that point? You probably know but for those who don’t, here’s a brief account:

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1st June 2020Comments are off for this post.

Art LockedDown: Children’s Day 2020

For this year’s Children’s Day, we decided to have children showcase their artistic talents; they submit their random sketches and we turn them into full-colour illustrations. The idea, which was had towards the end of the second week of the Lagos lockdown, was initially meant Read more

13th February 2020Comments are off for this post.

Context Void; Getting The Right Message To The Right Medium.

When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.

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3rd February 2020Comments are off for this post.

Take A Peek Into 2020

In 2018 we started this tradition of taking a peep into the new year, a video showing all major events anticipated in the year and yes, we have published this 2020’s video too. Because we love to explore and experiment with different things, this year’s video saw a different animation technique; stop motion. We have made a pretty good round-up of the events to hold this year. So yes, we’re coming right out and asking you to watch it. Personally, I think it’ll reduce the stress-lines around your eyes to a good extent.

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15th January 2020Comments are off for this post.

2020 In Social Media Town

The phrase; "New Year, New Me" isn't a human only thing. Apparently platforms on social media also exist by this mantra to an extent. In 2019, a number of policies that focused on making social media user-friendly and safe for all ages were initiated, in 2020, they're in full bloom. Let's start with Twitter.

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11th October 2019Comments are off for this post.

Leveraging on the scam called ‘Adulting’

Adulthood is a tough phase for everyone in their prime. In recent years, it, however, feels like an even more daunting task. An uphill struggle. The sentence; ‘adulting is a scam’ is quite popular, and the apparent thought in the minds of most young adults is how to get their sh*t together in the face of societal pressure, unstable mental wellness, a lousy economy, and traditional milestones.

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10th October 2019Comments are off for this post.

Developing Strategies That Work.

I wanted to start this article about Kayode Olowu, my boss. How his propensity to draw lines from one context to the most unexpected one, sketching analogies that gets me squinting at his head in bewilderment. But then the more sensible [read that as home-trained] part of me whispered that may be a bad idea for a number of reasons none of which is financial.

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1st April 2019Comments are off for this post.

The Platinum Resume

Thursday morning came with film making gadgets. We were going for the full haul, no half-assed measures. One of our designers, Oyindamola, led the production of the short film and it went great. Or so we thought. Turned out the sound was total shit. It was 2pm and were in various stages of  wtf. Oyindamola had developed a cold.

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8th March 2019Comments are off for this post.

Balotelli’s Goal Celebration: Class Is In Session

The more unplanned it seems, the better planning and execution done. Take the case of Michael Johnson’s gold running shoes by Nike in 1992. The attention the shoes got was worth millions in advert cost and all it took was a a man confident in his preparedness to win the race, a brand taking a gamble on that confidence and a product that drew attention to the brand. 

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2nd November 2018Comments are off for this post.

The Molue school of thought

If you look, these short phrases are all over the transport systems in Lagos and even on some interstate buses. On the surface, it is instruction, admonishment and praise for God, others and oneself. However we see them or choose to disregard them, they are introspective.

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