For this year’s Children’s Day, we decided to have children showcase their artistic talents. They submit their random sketches and we turn them into full-colour illustrations. The idea, which was had towards the end of the second week of the Lagos lockdown, was initially meant as a random post on our social media pages. It was one meant to keep children busy and give the parents some respite while they were asked to draw in order to join the fun.
But that was before someone mentioned “hey, this idea is perfect for Children’s Day!” but there was a concern. “Parents will be going back to the office and the lockdown would have been lifted by the time so would parents still find time to help their children participate?”
The answer was a hypothetical “yes”. It was not a guarantee but the chance was good enough. We went ahead.
On May 22, we sent out the first post calling for submissions but it wasn’t gaining the traction we sought.
So we promoted the post on Instagram and it worked despite Instagram removing the caption for a reason we aren't privy to. Submissions started trickling in. We had excited parents in our DMs sending in multiple sketches by their children. The project was moving.
Also on May 22, a teaser featuring the illustrated submission by Sumayyah was shared along with the initial post.
It was the beacon that called in more submissions. Mariam O.A. and Oyinda, the two illsutrators on the project, started illustrating.
By 26th of May, there were still a number yet to be illustrated since we had to combine illustrating the projects with the other urgent client tasks we had. Things were looking rather dour because it seemed we would not be able to make the deadline.
We did, with some exceptions.
On 27th of May at 9am, we started sending out the finished illustrations to parents. By 10am, we began posting on our social media platforms and the comments started rolling in.
On Instagram and Facebook, we wrote stories about some of the illustrations as we published them.
It was crazy because the stories were a last-minute idea and we had to write as we published, the same way you write a caption for a random post. But it all came together beautifully thanks to practice.
The beautiful ending to this were the messages we received from the parents and the children who participated.
They were a testament to the fact that it was an effort fully appreciated.