13th February 2020No Comments

Context Void; Getting The Right Message To The Right Medium.

When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.

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3rd February 2020No Comments

Take A Peek Into 2020

In 2018 we started this tradition of taking a peep into the new year, a video showing all major events anticipated in the year and yes, we have published this 2020’s video too. Because we love to explore and experiment with different things, this year’s video saw a different animation technique; stop motion. We have made a pretty good round-up of the events to hold this year. So yes, we’re coming right out and asking you to watch it. Personally, I think it’ll reduce the stress-lines around your eyes to a good extent.

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15th January 2020No Comments

2020 In Social Media Town

The phrase; "New Year, New Me" isn't a human only thing. Apparently platforms on social media also exist by this mantra to an extent. In 2019, a number of policies that focused on making social media user-friendly and safe for all ages were initiated, in 2020, they're in full bloom. Let's start with Twitter.

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11th October 2019No Comments

Leveraging on the scam called ‘Adulting’

Adulthood is a tough phase for everyone in their prime. In recent years, it, however, feels like an even more daunting task. An uphill struggle. The sentence; ‘adulting is a scam’ is quite popular, and the apparent thought in the minds of most young adults is how to get their sh*t together in the face of societal pressure, unstable mental wellness, a lousy economy, and traditional milestones.

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10th October 2019No Comments

Developing Strategies That Work.

I wanted to start this article about Kayode Olowu, my boss. How his propensity to draw lines from one context to the most unexpected one, sketching analogies that gets me squinting at his head in bewilderment. But then the more sensible [read that as home-trained] part of me whispered that may be a bad idea for a number of reasons none of which is financial.

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7th August 2019No Comments

#OneWildWoman: Susan Wojcicki

I once heard this quip “when someone is being a pest to your progress, trying to show he has arrived by blocking your progress, buy him, his bragging rights and make him grateful for it. Yes, this speaks to Susan. She's the one you don't want to mess with, especially in a boardroom.

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1st April 2019No Comments

The Platinum Resume

Thursday morning came with film making gadgets. We were going for the full haul, no half-assed measures. One of our designers, Oyindamola, led the production of the short film and it went great. Or so we thought. Turned out the sound was total shit. It was 2pm and were in various stages of  wtf. Oyindamola had developed a cold.

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8th March 2019No Comments

Balotelli’s Goal Celebration: Class Is In Session

The more unplanned it seems, the better planning and execution done. Take the case of Michael Johnson’s gold running shoes by Nike in 1992. The attention the shoes got was worth millions in advert cost and all it took was a a man confident in his preparedness to win the race, a brand taking a gamble on that confidence and a product that drew attention to the brand. 

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2nd November 2018No Comments

The Molue school of thought

If you look, these short phrases are all over the transport systems in Lagos and even on some interstate buses. On the surface, it is instruction, admonishment and praise for God, others and oneself. However we see them or choose to disregard them, they are introspective.

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7th September 2018No Comments

Counting The Cost of Nike’s Bended Knee

Now, considering the amount of time and resources that Nike has invested into building a gilt-edged brand over the course of its existence and the high perch it commands on the roll call of admirable American brands, did it really count the cost of taking a knee? Or is this road less taken, an all too familiar route where they need no introduction?

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