When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.
13th February 2020 — Comments are off for this post.
Context Void; Getting The Right Message To The Right Medium.
15th January 2020 — Comments are off for this post.
2020 In Social Media Town
The phrase; "New Year, New Me" isn't a human only thing. Apparently platforms on social media also exist by this mantra to an extent. In 2019, a number of policies that focused on making social media user-friendly and safe for all ages were initiated, in 2020, they're in full bloom. Let's start with Twitter.
23rd July 2018 — Comments are off for this post.
Of Rockets, Bombs and Shade.
I was having a very mundane Saturday morning. It was calm and lazy because of the early morning showers when all of a sudden, notifications from social media started going off. I opened the first one and immediately ran off to get some popcorn because I knew from the first look that this was going to be good.
11th February 2018 — Comments are off for this post.
How To Maximize Your Remote Working Arrangement
Remote working arrangement seems nicely packaged and cute at the beginning for both employee and employer, but as soon as you start the unwrapping, you keep saying an increasing number of “shit!” in between strings of “yes!”es. There have been a lot of arguments on remote working but really it majorly depends on the job responsibilities and requirements and how adaptable they are.
Published by admin in Communication Strategy
11th February 2018 — Comments are off for this post.
#onewildseries; One Wild Ride
If you’ve ever watched this classic animation, Heavy Metal, then you’ll likely feel a bit of a shiver when you learn that a car is cruising in space right now. That picture of Starman in the Roadster with the earth silhouetted behind him is an exciting pictorial representation of what 2018 should be; shoot ad astra, to the stars.
25th November 2017 — Comments are off for this post.
Google; The World Is A Lonely Place
It’s general knowledge that Google has been keeping tabs on all inputs, resulting in a universe of database from which we all pull needed information. But it recently went a step further to create a search map showing the density of peculiar searches from each part of the world. The focus is on “how to” searches and from the data gathered by Google, they have increased by 140% since 2014.
Published by O. A. Mariam in Communication Design, Communication Strategy, Content Design, Digital Design, Experience Design
23rd November 2017 — Comments are off for this post.
On Samsung’s New Ad
Although Samsung has got quite adept at balancing the tricky stick between humour and targeted ‘shades’ quite well, it has unwittingly made it glaring that Apple is a big log in its eye. This is the flip-side of comparative advertising; you are in a way admitting your competitor gives you a hell of a migraine.
Published by O. A. Mariam in Brand Design, Brand Strategy, Communication Design, Communication Strategy, Creative Direction
8th November 2017 — Comments are off for this post.
On Coca Cola Ad For Saudi
Generally, the objective behind a relationship ad is to create a powerful story that will tug at your heartstrings, making you tear up, smile or do both. This is present in the ad but at an understated level, pushing more of sophistication and lazy elegance to the fore. The result is a quirky and relatable ad that in the end still goes in line with the essence of Coca cola.
1st June 2017 — Comments are off for this post.
We are unfair*
We are the warriors you want on your side, the ones who go on fighting when others fall back. Not because we have extra life in stock, but because we know we will win. Give us a chance, give us the crumbs of what’s left of it if it has been taken, and if there are no crumbs, no chances, we’ll create them. We take what we want when we want it, not by crook but by our dogged effort. Apologies aren’t given.
Published by O. A. Mariam in Brand Design, Brand Strategy, Communication Design, Communication Strategy, Creative Direction, Digital Design, Interactive Design
Tags: ad agency, business success, design, design agency, marcomms, marketing, onewildcard, strategy
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16th August 2017 — Comments are off for this post.
The Fela Paper Review #OneWildThought
I got to the office bleary-eyed and in a foul mood. Is it just me or the time when you feel like hitting people is when people around you are overly cheerful? Like my colleagues, one was laughing so cheerfully I had to grit my teeth to have some control.
As I stepped in, I saw Yinka and Moriam bouncing about in tandem to Fela’s ‘I no be Gentleman’.
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