When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.
16th August 2017 — Comments are off for this post.
The Fela Paper Review #OneWildThought
I got to the office bleary-eyed and in a foul mood. Is it just me or the time when you feel like hitting people is when people around you are overly cheerful? Like my colleagues, one was laughing so cheerfully I had to grit my teeth to have some control.
As I stepped in, I saw Yinka and Moriam bouncing about in tandem to Fela’s ‘I no be Gentleman’.
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