To celebrate being 5 and bursting with zeal, grit, ideas, plus the right kind of lava, we launched The V Collection; our limited fashion brainchild featuring simple yet classic pieces that resonate with us.
13th February 2020Comments are off for this post.
When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.
I was having a very mundane Saturday morning. It was calm and lazy because of the early morning showers when all of a sudden, notifications from social media started going off. I opened the first one and immediately ran off to get some popcorn because I knew from the first look that this was going to be good.
Remote working arrangement seems nicely packaged and cute at the beginning for both employee and employer, but as soon as you start the unwrapping, you keep saying an increasing number of “shit!” in between strings of “yes!”es. There have been a lot of arguments on remote working but really it majorly depends on the job responsibilities and requirements and how adaptable they are.
If you’ve ever watched this classic animation, Heavy Metal, then you’ll likely feel a bit of a shiver when you learn that a car is cruising in space right now. That picture of Starman in the Roadster with the earth silhouetted behind him is an exciting pictorial representation of what 2018 should be; shoot ad astra, to the stars.
It’s general knowledge that Google has been keeping tabs on all inputs, resulting in a universe of database from which we all pull needed information. But it recently went a step further to create a search map showing the density of peculiar searches from each part of the world. The focus is on “how to” searches and from the data gathered by Google, they have increased by 140% since 2014.
Although Samsung has got quite adept at balancing the tricky stick between humour and targeted ‘shades’ quite well, it has unwittingly made it glaring that Apple is a big log in its eye. This is the flip-side of comparative advertising; you are in a way admitting your competitor gives you a hell of a migraine.
Generally, the objective behind a relationship ad is to create a powerful story that will tug at your heartstrings, making you tear up, smile or do both. This is present in the ad but at an understated level, pushing more of sophistication and lazy elegance to the fore. The result is a quirky and relatable ad that in the end still goes in line with the essence of Coca cola.
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