When a brief comes in and the problem that needs to be solved has been clarified and simplified, the next thing we do is get our heads out of our asses.
In developing effective solutions that hit the mark to creative briefs, we must understand what constitutes the context of the problem we want to solve and the people we want to sell that solution to. Then we go further to understand how to analyze the context in the way that the solution we create will fit perfectly if that’s the objective.
13th February 2020 — Comments are off for this post.
Context Void; Getting The Right Message To The Right Medium.
25th November 2017 — Comments are off for this post.
Google; The World Is A Lonely Place
It’s general knowledge that Google has been keeping tabs on all inputs, resulting in a universe of database from which we all pull needed information. But it recently went a step further to create a search map showing the density of peculiar searches from each part of the world. The focus is on “how to” searches and from the data gathered by Google, they have increased by 140% since 2014.
Published by O. A. Mariam in Communication Design, Communication Strategy, Content Design, Digital Design, Experience Design
23rd November 2017 — Comments are off for this post.
On Samsung’s New Ad
Although Samsung has got quite adept at balancing the tricky stick between humour and targeted ‘shades’ quite well, it has unwittingly made it glaring that Apple is a big log in its eye. This is the flip-side of comparative advertising; you are in a way admitting your competitor gives you a hell of a migraine.
Published by O. A. Mariam in Brand Design, Brand Strategy, Communication Design, Communication Strategy, Creative Direction
18th September 2017 — Comments are off for this post.
Perfvcktion: Something is always missing.
As I have painfully discovered on many occasions, perfection is a mirage. It’s that puddle of water you see in the distance when driving on a tarred express road on an oven-hot afternoon. Yes, you (almost) see it in your mind but it keeps eluding your grasp. The closest we get to it is creating an illusion that it’s there. There are just too many dynamics that bar the existence of perfection.
1st June 2017 — Comments are off for this post.
We are unfair*
We are the warriors you want on your side, the ones who go on fighting when others fall back. Not because we have extra life in stock, but because we know we will win. Give us a chance, give us the crumbs of what’s left of it if it has been taken, and if there are no crumbs, no chances, we’ll create them. We take what we want when we want it, not by crook but by our dogged effort. Apologies aren’t given.
Published by O. A. Mariam in Brand Design, Brand Strategy, Communication Design, Communication Strategy, Creative Direction, Digital Design, Interactive Design
Tags: ad agency, business success, design, design agency, marcomms, marketing, onewildcard, strategy
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